Field Notes
Notes from inside the ocean business.
No guru talk. Just what actually happens running a surf school on the Indian coast, written down while the salt is still drying. New notes land here first.
Gear & Preparation · 6 min read New
The evolution of a beach bag
Most people pack for comfort. Operators pack for uncertainty. Three phases of a decade in the salt, and the printable checklist that came out of it.
Read the note →Pricing · 9 min read
How we price a lesson without racing to the bottom
Discounting is the easiest, fastest way to kill a season. The pricing logic we actually use, and the one number most operators forget to put in the calculation.
Read the note →The Trap · 5 min read
We are dying from the thing we love
The cruel irony of the ocean business: the more you grow, the more you drown. A day in the water, down a man, with the phone ringing on the sand.
Read the note →Field Note · Yours
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Half of these notes started as arguments in the group. If you run an ocean business and have a lesson that cost you something to learn, bring it.
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